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Content marketing
Back in the day when I was a reporter at a local newspaper in Sweden there were total isolation between advertising department and editorial staff. We're talking the 80s here. Us journalists were very proud of our independence and distance from the "moneyside" of media. We could definitely not be bought. I'm not saying that today's' journalists can be bought, but the media landscape is oh, so much more confusing these days.
2014 has been yet another year of change for all of us working in media and PR. Content marketing has become the buzz term, although there are huge differences of opinion on what it actually is and who should be doing it. And many media continue to struggle for profitability leading to mergers, scrapping print editions and moving entirely online and in many cases followed by paywalls for the online content
